Before you can recruit the right person to the right job you need to understand not only the candidate’s profile but that required of the role itself. Very often managers recruit in their own image which can lead to inappropriate individuals being recruited for key roles. 

Job profiling assists in identifying the key behavioural requirements of the job and focuses recruiters minds on not only the hard skills but also the soft skills needed to effectively perform the role.

Once you know what you are looking for and can benchmark this against a candidates profile it removes a lot of the risk from recruitment. Used in association with the Personal Profiling Analysis (PPA), this becomes a very powerful tool to assist you in identifying the right candidate.